Search engine optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.





WIKI Article on serch engines

• Alexa Internet
• Ask.com (formerly Ask Jeeves)
• Baidu (Chinese)
• Cuil
• Exalead (French)
• Google
• Live Search (formerly MSN Search)
• Sogou (Chinese)
• Sohu (Chinese)
• Wikia Search
• Yahoo! Search

orkut tips

want to scrap like this

[̲̅h̲̅a̲̅i̲̅ ̲̅f̲̅r̲̅i̲̅e̲̅n̲̅d̲̅s̲̅ ̲̅h̲̅o̲̅w̲̅ ̲̅u̲̅ ̲̅d̲̅o̲̅i̲̅n̲̅g̲̅.̲̅.̲̅?̲̅]


1 Copy this code and go to the profile of the person whom u want to scrap
2 Type the message u want to send and

3 Paste the code in that address bar and
4 Press the GO button and
5 Press the POST SCRAP button...

javascript:var byX9=document.getElementsByTagName('textarea')[0];byX9.value="["+byX9.value.replace(/|/g,"̲̅")+"]";void(0);
"thanx to the creator"

Google maps in orkut

Google maps within orkut:
http://www.orkut.com/Map.aspx
Upon clicking on the link you will be able to see where your friends are located around the world( provided they filled out their details correctly).
Upon clicking on a group or a person, you will be able to see your friends address, profile link, photo (provided they filled out their details correctly)

ITS NOT GOOGLE.... ITS UR NAME!!!

Go to google and wrtie goglogo in search box and hit enter...
make the first page as ur home page and then open the site write ur name
now u made ur own search site...........

Enlarge ur photo

javascript:i=128;void(setInterval("i++;document.images[2].width=i",5))

just copy paste them in ur adress bar and press enter
after preview click referesh

Creator Of Orkut

Hey friends check out the profile of orkut creator
Here's the Link to His Profile :

http://www.orkut.com/Profile.aspx?uid=325082930226142255

Send Invisible Scrap Magic Scrap

Send Invisible Scrap

Step1: Open scrapbook

Step2: Write [i] and submit it, an invisible scrap will b send

Scrap Without name

For sending scraps without name follow the steps:

1) Open edit profile

2) Delete First and Second Name

3) Then on the first name text box type ALT + 0173 (i.e. Type 0173 while pressing the ALT key of your keyboard.)

4) Do the same in the Second Name Box.

5) Click Update.

Now you are done you can send scraps without your name

Affiliate

What is an Affiliate Program?
An affiliate program - also known as an Associate Program - is an increasingly popular form of online marketing, in which a website that refers business to your website is paid a small commission. Referrals are steered to your site via a specially coded banner or link, which appears on sites that have agreed to send business your way.




Types of Campaign

CPM (cost per thousand impressions)

Per Click

Per Sale


Per Lead

Recurring Support


Sign-Up Bonus


Sign-Up Referral Commission

Tracking


How Affiliate Programs Work



These days, it's remarkably easy to set up your own Web site. If you have a computer connected to the Internet, you can simply go to a site such as GeoCities or AOL and use their ready-made Web design templates to construct a simple personal page. These sites will give you a URL, store the content of your page and slap on some advertisements. Just like that, in an hour or two, your page is on the Web!

But what if you want to take your site to the next level? If you have a content-driven Web site, how can you make money off your traffic? If you are an online merchant, how can you get people to your site to buy your products? One popular option that serves both of these functions is an affiliate program. In this article, we'll examine affiliate programs to find out what they are, how they work, who they are for and how you can use them to benefit your Web site.

Google

Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful.

Today, Google's popularity continues to grow. In 2007, the company surpassed Microsoft as the most visited site on the Web [source: Kopytoff]. The company's influence on the Web is undeniable. Practically every webmaster wants his or her site listed high on Google's search engine results pages (SERPs), because it almost always translates into more traffic on the corresponding Web site. Google has also acquired other Internet companies, ranging from blogging services to the video-sharing site YouTube. For a while, the company's search technology even powered rival companies' search engines -- Yahoo! relied on Google searches for nearly four years until developing its own search engine technologies in 2004

Google's influence isn't limited to just the Web. In 2007, company executives announced their intention to enter the FCC's auction of the wireless spectrum in the 700 megahertz (MHz) band. That part of the wireless spectrum previously belonged to analog television broadcasters. Google representatives said the company entered the auction to foster competition within the wireless service industry. Google supported an open technology approach to wireless service in which consumers could use any device with any provider rather than face limited choices determined by the provider and its preferred vendors. In order to participate in the auction, Google had to prove it was ready to meet the reserve price for the spectrum: $4.6 billion. Ultimately, Google didn't win the auction. But the company still achieved its main goal -- Verizon, which won the bid, must follow the open technology approach Google wanted.



Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

A Web page's PageRank depends on a few factors:

* The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
* How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.

The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance